Selling your art and paintings is a creative way of making money. Apart from selling your work in galleries, here are other creative ways to market and sell art.
Use your family and friends
Apart from displaying your work in your own space, consider taking pictures of your artwork displayed in the homes of your family and friends. You can take some nice pictures and ask them to share the photos with their networks.
This will help you to reach more people, who may, in turn, be interest in your artwork and end up buying from you.
Liaise with filmmakers
A great way to gain more exposure for your artwork, so that you can sell paintings is by working together with moviemakers.
Most films need décor for their sets. You can talk with the moviemakers and have them use your artwork as décor in their sets. Try and get in touch with both local and international filmmakers and see if any of them is willing to use your pieces in their sets.
You can even talk to singers so that they can use your artwork in their music videos.
Reach out to online influencers
These can be influencers on various platforms and in different industries. See if they are willing to promote or market your work in exchange for something.
For instance, you can send them a part of your collection and they can then talk about your work on their blogs or even on their social media platforms. This will be sure to send you lots of online visitors, thereby increasing your chances of selling your work.
Most community events have booths for hire. Consider hiring one and displaying your work. This will help you sell paintings by enabling you to reach more people. You can go to trade fairs and shows.
The beauty of it is that you will be able to interact with people on a personal level. This provides you with the opportunity to get immediate feedback about your work.
You can also refer people to your website so that even if someone does not buy a piece of art at the event, they can buy it later.
Attend art shows
There are usually art shows that are held from time to time. Do your research and find out where and when such shows will be held, then purpose to attend.
Since the shows are advertised, you will get a lot of people coming, which will provide you with a huge pool of potential customers.
What’s more, there is always the possibility of you winning an award at the show.
While some shows might be free to attend, some will require you to pay to attend. However, they are a good way to get introduced in the market as a first-time seller.
Use an agency
Use an agency to sell art, which can then contract multiple companies to sell your work. This allows your artwork to be used on various things, such as clothes, mugs or even stationery.