Decades ago, no one would have imagined that sneakers would become one of the most demanded, desired and valued accessories by consumers. If there was a model that would create a worldwide revolution, it was the Chuck Taylor, from the Converse brand. Designed in 1917, they took their name from the American basketball player Charles “Chuck” Taylor, who joined the Converse sponsored basketball team called the Converse All Stars. The iconic model made of a white rubber sole and a cotton upper, was conceived to be worn during sports. However, it soon became mainstream, and was available to everyone by kanye west store merchandise.
To such an extent, that surely you will not meet anyone who has not worn one of these shoes, or an imitation of another brand. Others that were all the rage were those resulting from the collaboration between Nike and basketball star Michael Jordan. The Nike Air Jordan was the shoe that everyone wanted to own. Air Jordan was created as a clothing and shoe line for the North American team the Chicago Bulls, and whose sponsor was the star of their team, Michael Jordan. The original sneaker, launched in 1985, caused a true revolution, creating a model that has endured to this day.
Since then, sportswear brands have only grown, and each year they try to surprise with the latest and greatest models, in an attempt to attract consumers. However, during the 90-00s, the big brands suffered some crises, which led to a period of restructuring in the sector. Nike bought Converse in 2003, and Umbra in 2008. Adidas contains among other brands Reebok. The two sports giants do not have it easy, and they look for the best, what no one has. One of the ideas that arose was limited editions, an idea that already existed previously, but which was revalued when big names in sports, film or music collaborated for an exclusive line.
There are many merchandises of Astroworld Merch that have decided to approach consumers through their idols, and above all, through social networks.
Among the most famous and best-selling lines of collaboration are those established by Nike, which sponsors great figures in world football; Rihanna and Kylie Jenner with their collections for Puma, the singers Rita Ora and Alicia Keys for Adidas Originals and Reebok, or that of the designer Stella McCartney and her collection of women’s sportswear for Adidas. However, if there is a collection that exceeds in number and success all the others, this is the one designed by the enfant terrible of hip-hop: Kanye West.
They are part of a clear idea: the so-called ‘ready-to-wear’, an urban style, with military colors. According to Vogue, the collection is created with a certain pessimism to make us aware of what we are wearing, so that they become part of us: what we wear is more than just an accessory.
The Yeezy have certain characteristics that have made them the star shoe: they have the structure of a moccasin for maximum comfort, breathable fabric on the upper part and suede on the inside, with rubber soles to increase flexibility and lightness. Are they worth it? Technically yes, but many shoes are worth it and it does not seem like people are going for them. Why is this happening with the Yeezy?
With an in-store asking price of $ 200, it is not too bad, considering that, a) Kanye West wants to be a luxury designer; and b) the resale price reaches unsuspected limits. The Yeezy materials are very good, it is an exclusive edition and the technology (Boost) applied in the design and development of the shoe is among the best according to critics. Therefore, their prices are not that high for what the buyer pays.
There is no talk on social media: everyone wants Yeezy. Here we have to thank in large part the influence exerted by the Kardashian-Jenners and their entire circle. Kanye West, married to Kim Kardashian, has the whole family as promoters of his products. For a large family that are also kings of social networks, success is assured. In addition , not only that, you have to tell everyone around them, who are also among the most followed on Instagram.