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4 Factors to Consider When Hiring an SEO Professional for Your Company

SEO is a must if you want a presence on the internet these days. Believe it or not, 93% of all online experiences begin on a search engine. If you don’t have a presence there, it will be hard and expensive to get website visitors.

Luckily, many SEO agencies are out there that can deliver results and drive free search engine traffic to your website. Use the four tips below to find an SEO professional that can help you rank on Google.

1. Check Into SEO Practices

There are many ways to tackle SEO, and not all of them follow Google’s guidelines. Some companies try to cut corners to get better results. The problem is that Google usually figures this out eventually and penalizes those websites.

You need to work with an SEO company that follows Google’s guidelines. Try to learn what you can about how to do SEO right to ensure the company you hire does the job the right way. Otherwise, you’ll pay money and get temporary search rankings.

2. Discover Your SEO Tools

Sure, you can do SEO with no tools. Your ultimate goal is to create great content, which means you don’t need expensive software. However, there are tools that make the whole process easier.

Ask your SEO options about the tools they use. Check into these tools to check their reputation and use in the SEO industry. You want to work with a company willing to invest in tools that make ranking on Google easier.

3. Learn About Communication Frequency

SEO can take some time to work, so you may not see results immediately. However, that doesn’t mean it’s okay for your SEO company to not communicate during those times.

You need to know what work is being done at all times. Make sure the company you choose provides regular reports. You should learn about SEO content production, backlinking progress, and any results you’re seeing.

In most cases, you’ll get reports every few weeks detailing this information.

4. Past Success Stories

It’s hard to prove you can handle the job in some industries. You have to rely on the word of a provider and trust people giving testimonials are telling the truth. Luckily, it isn’t as hard to prove success with SEO.

You can measure results with SEO, so it’s easy for an SEO agency to create case studies that demonstrate results. Check out the HOTH SEO case studies to see how companies create case studies to show what they can do.

Do Your Research Before You Hire an SEO Professional

There are a lot of unqualified companies in the SEO world, so you need to do your due diligence to filter out the bad providers. The above tips are a great way to find an SEO professional to help rank on Google. Keep them in mind to ensure you don’t waste time and money on a provider that can’t handle the job.

Do you want to learn more tips that will help with your digital marketing efforts? Learn more about how to drive online traffic on the blog.

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